Market research - TCI Research

Research on the knowledge of the Tourist Clienteles in Versailles, and analysis of the e-reputation of the destination.

TCI Research, European leader in the measurement of the competitiveness of tourist destinations, proposes the establishment of an in-depth ad hoc study of the profile, behaviors, opinions and expenses of tourist customers in Versailles. This study is completed by a concurrent perspective on some keys through the reference program in the subject, TRAVELSAT ©, as well as the conduct of a module for analyzing the reputation of the destination, TRAVELSAT © Pulse.

TRAVELSAT © is a standardized, independent global research program, endorsed by the World Tourism Organization, the European Tourism Commission (ETC), French (MAEDI and DGE) and already used by more than 70 destinations in Europe within the framework of customer surveys and measuring the competitiveness of destinations.

Objective of the study: the realization of a survey on the knowledge of tourist customers in Versailles


The Tourist Office of Versailles participates in the preparation and implementation of tourism policy; As such, he wishes to support his reflection on the precise knowledge of the tourist customers who frequent the city.
Observation plays a central role in supporting the deployment of local tourism policy, to provide accurate data on the sector, for the knowledge of customers, to guide and establish the positioning of Versailles or to accompany the professionals of the industry. tourism for a coherence of offers and tourism products with the needs and expectations of the different markets and customer segments that frequent the destination.
The purpose of this study is to set up a study of tourism clients in Versailles to analyze profiles, modes of preparation of stays and on-site behavior, satisfaction and expenses; as many indispensable indicators to guide the action of the Tourist Office and its partners throughout the visitors' journey and the life cycle, the inspiration phase, the planning and the preparation of the stay, on-site experience and spin-offs. This survey will be complemented by a numerical analysis of the destination for an enriched vision.

Operational implementation


Recruitment of participants to the study and how to collect information

The interviews will be collected via an online survey completed by the visitor after his / her visit to Versailles.
The collection of contacts must be carried out by the automated sending of the survey by the Versailles Tourist Office and its partners. Thus, it will be question of:
                                    
Collecting randomly the contact details of the visitors in your usual contact points (tourist offices and sites / tourist attractions partners). The survey hypothesis, the contact agent and the adoption of the messaging, the language of the visitor and the end date of the visitor's stay.

The recruited visitor then receives a confirmation message (opt-in), also to validate the email. Once validated, the survey will be automatically sent a few days later.

Once the end of the period of study and the objectives of sample sizes met, we will end the study and proceed to the treatment and analysis of the results.

Number of contacts required

The collection of approximately 3,500 to 5,000 contacts over the survey period is recommended. Indeed, according to the generally observed assumptions of participation (25% to 30% variant) and completion rate of the questionnaire (about 80%), this makes it possible to generate 600 to 1,000 surveys, to perfectly stabilize the results and to disaggregate the results. on the sub-targets
For a target sample of 1,000 people, this represents an average of 200 contacts / week (around 25 weeks between the beginning of April and the end of September). This number of contacts is to be spread over the number of recruiting points per day, type to reach a total of 30 valid contacts / day.

Contact Us:


If you wish to participate in the collection of contacts, please contact Marion Mangematin:
mmangematin@ot-versailles.fr

Contributors will be invited to return a complete study at the end of the year by the agency.
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